Of all the reasons to stand in line for an hour at San-Diego Comic-Con, I think I’m most down with Capcom’s booth to promote Asura’s Wrath.

You wait in line, enter a soundproof booth, and you scream at the top of your lungs. Scream loud enough and they give you fake Asura hair. Well, the prize is sort of goofy, but in the case I think the real victory is simply the challenge. After being crushed by the ocean of humans milling about the show floor, you kinda just want to scream at the top of your lungs. Maybe punch things, too. And Capcom gives you that opportunity.

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