Time magazine generally isn’t the type of reading material you’d expect the average Call of Duty fan to be interested in. That’s precisely the reason the magazine’s management allowed a faux cover to be made to promote Modern Warfare 3, a decision that has come under some fire.
Among the promotional posters located in some GameStop stores is the Time magazine cover pictured above. The Activision-created cover was created as a poster intended to be a pre-order bonus for GameStop customers. It’s the first time the long-running magazine’s cover has been allowed to be used as a promotional tool for a commercial product, according to the New York Times. The magazine has defended its decision to permit the cover to be made, saying that it’s a great opportunity to lure in younger readers.
“This is where the boys are,” said Time’s publisher, Kim Kelleher, in an interview with the Times. “This is a great way to connect with millions of people we might not have otherwise connected with.”
