Although Microsoft didn’t provide specific sales figures (per usual), the company claims it’s seeing “unprecedented demand” from retailers for its new Xbox 360 console. In a statement released yesterday following May’s NPD results, Microsoft claimed a “significant sales spike” for its new Xbox 360 250GB “short” model, along with its older Arcade and Elite units (which both received a $50 price reduction).
The new console hit US store shelves around June 14. As for the sales spike’s impact on the June NPDs (which will be released next month), Wedbush Morgan analyst Michael Pachter stated in his analysis of May’s results: “We think that the boost in June hardware sales could allow June software sales to approach flat, notwithstanding a lackluster release schedule.”
Gallery: Xbox 360 Slim
Microsoft claims ‘unprecedented demand’ for new Xbox 360 originally appeared on Joystiq on Mon, 05 Jul 2010 16:45:00 EST. Please see our terms for use of feeds.
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