MX vs ATV Alive‘s business model is built around a simple concept: lots of DLC. The racer will retail for $40 in the States (£29.99 in UK) and will have new DLC every two weeks, according to THQ’s corporate global brand manager Ali Bouda, speaking to MCV.
“We have extensive DLC available from the first day and are planning to release new content every other week over several months,” Bouda said. This experimental model lends itself to the game, he said, because the game is about “environments, tracks and vehicles – not about a continuing story, like Homefront and Saints Row.”
Of course, if this experiment ends up being successful for THQ on consoles then it’s anyone’s game. See: EA’s Project Ten Dollar.
Gallery: MX vs. ATV Alive (Suzuki DLC)
Expect MX vs. ATV Alive DLC every two weeks originally appeared on Joystiq on Wed, 04 May 2011 03:00:00 EST. Please see our terms for use of feeds.
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