Later this month Verizon is slated to start delivery of the DROID MAXX and DROID ULTRA, with the DROID MINI following later, as part of their big push to capitalize on the DROID brand. In an interesting twist, the new Motorola Moto X is slated to hit the market that same week if Verizon can keep things on schedule. Since the DROID line of devices is also being produced by Motorola, Verizon is in a bit of a unique situation having several devices all from one manufacturer vying for selection by customers. Some new training materials from Verizon reveal a little bit about how the carrier may go about selling the devices.
In one table that shows some of the differences between the devices, Verizon made sure to use some bright red checks to highlight all of the “benefits” of the DROID line of devices. These include qualities like the Kevlar unibody design, wireless charging, and some special software offers, like six months of Google Play Music All Access for free. Astute buyers may also notice all of the DROID devices are thinner than the Moto X.
Interestingly, Verizon does not draw attention to the reported 48 hour battery life of the DROID MAXX or the option to get 32GB of internal storage. On the flip side, the Moto X may have been able to gain the upper hand with buyers interested in a device that is not so encumbered with carrier software, though it appears Verizon may have something to say about that.
Last week one of Motorola’s engineers made an argument for assessing the Moto X on factors other than specs, noting in particular the user experience. Verizon is clearly not taking that path, at least with regard to how the Moto X stacks up against the DROID line.
source: Droid Life
Come comment on this article: Verizon training materials reveal marketing strategy for DROID vs. Moto X question
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