Summer movie season is based on the premise that filmmakers know what the public wants. Big production budgets feed into big marketing campaigns feed into blockbuster success—unless they don’t, through some failure of hit-movie theory or practice. The 2015 season produced some notable surprises (Mad Max) along with some huge letdowns (Terminator, Fantastic Four). What can we learn from the results? Here’s what worked, and what didn’t, in the summer of 2015.
Powered by WPeMatico