I know it’s a clicé, but sometimes there’s truth in such tripe: Japan loves its Dragon Quest. Outside of Mario and Monster Hunter, no other game franchise holds quite so much power over the gaming masses — and like Mario, it’s a sway that commands more than just the teenager set. Love for Dragon Quest is a nostalgic thing for Japanese adults. And while Monster Hunter may be dominating the headlines for the moment, Dragon Quest is far more pervasive on the street thanks to a rash of billboards, in-store signs, and other advertising for the Dragon Quest I ? II ? III Anniversary Collection launching here tomorrow. These same ad spaces were filled with ads for Super Mario All-Stars last year at this time, which handily summarizes the relative cultural domination these series possess.
