T-Mobile CEO John Legere has described the next major push in T-Mobile’s Uncarrier strategy as one “solving another customer pain point…we’ll continue to disrupt but we’ll do it smartly and profitably.” At least one analyst, Adam Ilkowitz with Nomura, thinks T-Mobile is planning to focus on family plans and tablet users with their next step. According to Ilkowitz, T-Mobile has been most successful with single-line customers, especially when compared to Verizon or AT&T. This has generated some significant momentum for T-Mobile as 2013′s second quarter saw their best net addition too postpaid accounts in several years. Ilkowitz thinks expanding this success to family plans or tablet users makes the most sense. A new Uncarrier launch, dubbed Phase III, is expected to take place sometime in late October.
Ilkowitz does temper his suspicions regarding T-Mobile’s direction by noting Phase III could target users with multiple devices. However, he does not provide any details as to why this might be a possibility.
T-Mobile has certainly been a company willing to stir things up as we have seen with their Uncarrier plan and more recently, their JUMP! early upgrade program that is forcing other carriers to mimic the concept. We will have to keep watching to see what their next step will be.
source: TmoNews
Come comment on this article: T-Mobile Uncarrier “Phase III” could target family plans, tablet owners, or multiple device users
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