Sega has decided it will not attend Europe’s massively successful GamesCom in Cologne, Germany this year. The publisher told VG247 in a statement that the show “continues to be the most important European event in the calendar,” but that it was a “commercial decision” not to attend in 2010.
It would appear that Sega is trying to save some of the cash it made in its last fiscal year. That means Vanquish, Sonic 4 and Valkyria Chronicles 2 (which could really use all the promotion it can get) will not be working the goods when the convention takes place August 18-22.
Sega skipping GamesCom 2010 originally appeared on Joystiq on Thu, 08 Jul 2010 01:00:00 EST. Please see our terms for use of feeds.
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