Sega Sammy’s consumer game division — a.k.a. Sega games — brought in ¥89.55 billion ($1.1 billion) in sales over the last fiscal year (ending March 31), down 26.5 percent from the previous year. Operating income declined even more sharply to ¥2 billion ($24.8 million), down 68.9 percent. While the previous fiscal year saw major success from Mario & Sonic at the Olympic Winter Games, this latest 2010-11 fiscal year was an off-year for the two Olympians, who were in training for their next competition.
Sonic’s less sporting pastime, Sonic Colors, was the bestseller in Sega’s lineup, moving 2.18 million copies worldwide. It was followed by … Iron Man 2, which sold 1.54 million. Vanquish, which everyone without Stark Industries stock would agree is the better robot-suit game, only managed about half of that achievement at 830,000 units sold. Shogun 2: Total War and Phantasy Star Portable 2 Infinity (which only came out in Japan) rounded out Sega’s “major” lineup with 600,000 and 370,000 copies sold, respectively.
Sega said that sales were slow in North America and Europe due to “the adverse market condition,” noting “sluggish personal consumption” in those regions (which … didn’t seem to be an issue for everybody). Additionally, Sega’s big Japanese release, Yakuza: Of the End, was delayed out of the fiscal year as a result of the Tohoku earthquake in March, further reducing the company’s bottom line.
Overall, however, Sega Sammy about doubled its net profits from the previous year to ¥41.51 billion (roughly $513 million) on the strength of its pachislot and pachinko business.
Sega earnings suffer from Yakuza delay, ‘sluggish’ Western game sales originally appeared on Joystiq on Fri, 13 May 2011 14:00:00 EST. Please see our terms for use of feeds.
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