LG is dropping the “Optimus” name from their premium smartphone lineup and going with just the letter “G”. Therefore, the successor to the Optimus G will be called the G2. Moving forward their premium lineup will be part of the G Series of devices. As to whether Optimus will be used on other lines, I would have to say no. They just announced they dropped “Optimus” from their 4:3 premium smartphones which will now be called “Vu”. We can only assume it will be dropped in all other series moving forward.
Now that we got that out of the way, why on earth are they planning another 4:3 phone?
Presser after the break.
LG ALIGNS PREMIUM SMARTPHONE BEHIND NEW “G” NAME
G Branding for All Future LG’s Premium Phones
SEOUL, July 19, 2013 – The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been in-troduced will continue unchanged.
“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The new G2 will build upon the excellent reputation established by previous G Series products.”
Furthermore, LG’s premium 4:3 display smartphones will be rebranded as simply “Vu:” going forward. All of LG’s smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company’s product expertise.
Come comment on this article: Say goodbye to ‘Optimus’ and hello ‘G’, Optimus G successor to be simply called G2
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