The latest attempt by Blizzard to regain former World of Warcraft subscribers comes in the form of the Scroll of Resurrection. To the company’s credit it’s a hell of an incentive to get back to playing what is still the world’s most popular subscription-based MMO, but I can’t help but wonder if it comes across as so desperate that it will make it harder to keep players coming back in the future without the help of another promotion.
Last year’s big ploy, which continues to this day, was to offer the game for free up to level 20, a scheme I think is smart for WoW and other, non-F2P MMOs. (Blizzard also offered a free digital copy of Diablo III to anyone willing to commit to a year of WoW.) The newly-announced Scroll of Resurrection is geared towards bringing back former subscribers rather than trying to attract new ones.
