The digital distribution market is set to become a little more crowded next month. In a move that clearly puts other distribution clients in Microsoft’s sights, it was revealed that a new PC game store will be launching on November 15th aptly titled the Games for Windows Marketplace. This is designed to upgrade the existing Games on Demand service that is currently available by introducing a web based interface, one that doesn’t require the GFW client to purchase titles, and can be accessed remotely from any computer. The store will require customers to have a Windows Live ID and will support the Microsoft Points system as well as allowing customers to purchase titles outright without the need for Points.

As taken from the recent press release, “With Games for Windows Marketplace, we set out to create a digital store built for PC gamers end-to-end,” said Kevin Unangst, senior global director, PC and Mobile Gaming, at Microsoft. “And by integrating with our existing Xbox LIVE and Windows Live services, we’ve made it easier than ever for millions of gamers to see for themselves how easy buying PC games can be.” 1UP has received a current mock-up of what the store front will potentially look like (see below).

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