The famous Figueroa Hotel is located in Los Angeles right near the Staples Center and Los Angeles Convention Center, the location of E3. Being so close to the home of E3, it’s an ideal place to advertise a videogame, and Bethesda didn’t pass up the chance.
What you see above is a massive advertisement for The Elder Scrolls V: Skyrim that’s been painted on the front of the building. It’s not the first time it’s been done — Grand Theft Auto IV and Chinatown Wars both did it — but it’s still impressive to see nonetheless.
The picture was posted on Twitter by Bethesda marketing boss Pete Hines. When asked how much something like that costs, he put it simply: “It ain’t cheap. :-)”
