Feature
How Retail Games are Made
By: Emily Morganti
December 26, 2011
Forget iCloud. Do you remember floppy disks?
“When Apple decided to make their 3.5-inch floppies blue, every floppy went to blue. Then when IBM decided to go with shell gray on the 3.5-inch HD floppy, everyone else went to shell gray,” recalls a sales manager for a CD/DVD manufacturer whose involvement with video games and computer software dates back to the 1990s. “One year our biggest client bought over 100 million floppy disks. The next year I would have been surprised if they bought 25,000 when they moved to compact disc.”