A new study looking at the demographics of Google+ users didn’t offer much of a surprise in terms of their most active user group. People who work in IT are the most active Google+ users, accounting for more than a third of usage on the social network. Full time parents, support level employees, financial services employees and people with ages between 55 years and 64 years are the people least likely to use the Google+, according to the same study.
The network clearly isn’t being used as much as Google would have hoped. While the social network has 540 million registered users, engagement and sharing data is still unimpressive. A different study revealed that Google’s social network accounts for only 2% of all social shares, behind LinkedIn, Pinterest, and of course Facebook and Twitter.
Source: BGR
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