All Things D is reporting that Google has decided not to move forward with their own physical credit card. According to their sources, Google had planned to update Google Wallet with a physical card next week at Google I/O, but now sources are saying that those plans have changed a little and even though they do plan to update Google Wallet with new features, there are no plans for the debut of a Google credit card along with it.
Sources close to the matter said Google’s CEO Larry Page put an end to the project last week after a lackluster demo performance didn’t show any innovation.Those who had seen the card described it as a usual credit card, with the Google Wallet “W” in rainbow colors on top of a black background. Google had hoped to use the credit card to gain more information about its customers spending habits, which would improve their ability to push ads to their customers.
This isn’t the first time Google has lost faith in a card. Back in October of last year they put the kibosh on the prepaid Google Wallet program. So this is just one more thing to delete from Google I/O expectations.
Source: All Things D
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