Coffee, butter, The Avengers — why is it that Japan has grown to love so many other western commodities while video games struggle to establish a foothold? Sure, you can chalk it up to cultural differences. But which ones exactly? Looking at successful products can help answer this question, and perhaps even inform the industry how to move forward.
Japan is the boss of them all when it comes canned coffee technology, but those miraculous beans had a tough time taking root in foreign soil. When Dutch Traders first introduced coffee in the 1800s, it was received as a foreign curiosity that could barely supplement (let alone replace) the indigenous tea culture.
