New report from industry group also finds adult women a more significant portion of game-playing population than boys 17 and under.
A new report from The Entertainment Software Association has found that women make up nearly half (45 percent) of all gamers. The findings are part of the 2013 Essential Facts About the Computer and Video Game Industry, conducted by Ipsos MediaCT and based on a poll of more than 2,000 “nationally representative” households.
The report also found that adult women (31 percent) represent a “significantly” greater portion of the gamer population that boys 17 and younger (19 percent). In addition, according to the group’s findings, women are 46 percent of the time the most frequent game purchasers.
The report also highlighted trends regarding how closely parents monitor what their children purchase. According to the findings, parents are present when games are purchased 89 percent of the time, while children receive parents’ permission to purchase or rent a game 80 percent of the time.
Overall, 52 percent of parents believe video games are a positive part of their child’s life.
Other notable findings from the Essential Facts report include 58 percent of all Americans describing themselves are gamers in one way or another. In addition, 51 percent of all United States households own a dedicated game console; and those that do, own an average of two.
The full report is available at the ESA website.
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