A couple days ago T-Mobile CEO John Legere tweeted about Uncarrier 4, the next “release” planned as part of the company’s Uncarrier strategy that has slowly been unfolding before us. Although Legere used a few characters to take a shot at AT&T, he did nothing to give us any hint as to what T-Mobile might have planned for their next step in disrupting the mobile carrier landscape. One unidentified source claims Uncarrier 4 is an initiative called “houdini” that involves payoffs of early termination fees and hardware credits.
According to this source, Legere is:
…teasing a project code named “houdini” which will give switchers up to $350 in credit when they switch to TMO… Emphasis will be on families switching up to 5 lines regardless of contract end dates…
New customers will receive instant credit when they trade in a smartphone, then get a credit for the ETF charged by their old carrier when they submit the final bill to TMO.
Of course, no details were provided, so it is difficult to figure out how T-Mobile will make this work, especially for families with multiple lines. As someone who has a plan with five lines four lines on one carrier with scheduled contract end dates spread out over about a 20 month period, T-Mobile would have to come up with some really good offers to make a switch worthwhile. It is also not clear how this would not be a losing proposition for T-Mobile’s financial position if they were to end up laying out a lot of cash for these ETFs.
Do you think T-Mobile could be planning something to ease the ability of customers to move between carriers, especially if the move is to T-Mobile?
source: TmoNews
Come comment on this article: Could Uncarrier 4 cover ETF for users switching to T-Mobile?
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