Capcom has created its first publishing sub-brand, Beeline, to create social and freemium-based games for the mobile market. The parent company’s forays into the space have seen success, with titles in the casual market like Smurfs’ Village, Zombie Cafe and Lil’ Pirates reaching 15 million downloads.
Beeline is meant to keep up the publisher’s buzz in the space, capitalizing on its success so far with “a brand and team focused on the mobile casual gamer.” Worker bees will be humming along out of four hives set up in LA, Tokyo, Toronto and London. Beeline is expected to publish eight games by next April.
As for targeting the “hardcore” mobile gamer, the publisher will continue to develop (and copy) such titles under the familiar “Capcom” name.
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Capcom forms Beeline mobile brand originally appeared on Joystiq on Tue, 19 Apr 2011 23:00:00 EST. Please see our terms for use of feeds.
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