Consumers seeking a commitment-free mobile service will now have another option next month when AT&T launches their ‘All In One’ prepaid brand. Plans are still tentative, but it’s probable that AT&T will offer a tiered-plan system dependent on the type of phone.
Pricing for feature phones will likely start at $35 a month, and smartphones will start at $50 a month. This type of plan will provide customers with unlimited talk, text, and a 2GB data cap. There are rumors of another plan being added on that will offer 5GB of mobile data for $70 a month.
If the above estimates hold true, this new ‘All In One’ brand will provide significant savings when compared to their current GoPhone prepaid service. It is also expected to undercut the price of T-Mobile’s prepaid plan. There is no information on hotspot capabilities right now, but AT&T would have to include some kind of package in order to compete with T-Mobile’s hotspot offering of 2.5GB of data for $60 a month. There is also the question on if these will work with LTE phones.
If these rumors become a reality, AT&T will be reeling in customers left and right who are no longer willing to deal with long-term contracts.
source: FierceWireless
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