New data from Kantar Worldpanel Comtech for the quarter ending April 2013 shows iOS and Windows devices gained sales share at a slightly faster pace than Android. This dynamic is occurring after Android took the U.S. sales lead in 2013, placing it in the position of being the hunted. Android increased their share of the sales pie by 1.4 percent year over year compared to 1.8 percent for Windows smartphones and 2.3 percent for iOS devices. Despite the gains by the competition, Android still controls 51.7% of the U.S. market in terms of sales.
Kantar also measured some notable changes in carrier sales. Verizon’s share (36.3% of the market) grew by 1.8% largely due to Windows device sales while Sprint (13.1% of the market) experienced a 1.4% increase primarily attributed to iOS device sales. AT&T remained in second place with a largely unchanged share of 26.3% while T-Mobile decreased to only 11.3%.
With regard to the changing sales share for the three primary operating systems, Kantar noted a couple interesting trends in Windows device sales. First, of those who purchased Windows devices during the past year, 42% came from a feature phone. For comparison, only 31% of iPhone buyers came from a feature phone. Kantor analyst Mary-Ann Parlato also noted that Windows is experiencing positive growth with buyers in the 25-34 years old demographic. This is good news for Windows as previously their strength was found in older buyers.
source: Kantar Worldpanel Comtech
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