Publisher this week requests and receives permission to extend trademark for unannounced project.
Activision this week requested and received permission to extend its trademark for Sing Hero, a project that the company has not announced.
The United States Patent & Trademark Office (USPTO) received Activision’s request for an extension on September 3 and approved said extension later that day.
Activision originally trademarked Sing Hero in March 2009. Earlier this year, images reportedly from a Pi Studios version of the game surfaced, though Activision never commented officially.
Just because Activision has a trademark for Sing Hero does not mean the company has plans to ship a game with that name. The company has also registered titles like “Drum Hero,” “Keyboard Hero,” “Guitar Villain,” and “Drum Villain.”
Activision’s “Hero” franchises–namely Guitar Hero, Band Hero, and DJ Hero–have been dormant of late, though the publisher has confirmed that Guitar Hero is not dead, but rather taking time to reinvent itself before returning.
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