The rush to the social game market dominated by Farmville and its ilk has attracted Playboy, which announced a partnership with Bigpoint to distribute a new browser MMO through their official site.

The newly-announced Poisonville puts players in a fictional, crime-ridden city, where they must attempt to “counteract corruption.” From the looks of it, the main Playboy connection is that players will occasionally encounter “beautiful, Playboy-caliber women” while engaging in gang warfare.

This isn’t Playboy’s first encounter with video games. Cyberlore Studios released Playboy: The Mansion for the PC, Xbox and PS2 in 2005, and the mag has been running an annual “Girls of Gaming” feature for several years now. The property even makes a cameo in Mafia II, which was released yesterday.

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