COO Peter Moore says iPhone maker was publisher’s biggest retailer partner for sales for the first time during June quarter.

 

Apple was Electronic Arts’ “biggest retailer partner measured by sales” for the quarter ended June 30, a first for the company. EA COO Peter Moore revealed the news today during a post-earnings financial call, but did not provide any specific revenue numbers.

“Our quarter was notable for the high percentage of revenue attributable to digital games and services,” Moore said. “To that end, Apple was EA’s biggest retail partner measured by sales. And that is a first.”

iOS game The Simpsons: Tapped Out posted its highest revenue quarter since launch in August 2012, while Real Racing 3 has been downloaded more than 45 million time to date. The game has 2 million daily active users, EA said.

Other high-profile EA iOS titles include various FIFA, Need for Speed, Madden, and Sims titles, as well as Plants vs. Zombies.

Overall, EA made $90 million from smartphone and tablet games during the quarter, though the company did not disclose how this figure breaks down between iOS and Android.

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Apple was EA’s largest retail partner last quarter” was posted by Eddie Makuch on Tue, 23 Jul 2013 14:59:00 -0700

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