At a shareholder’s meeting held today, HTC’s CEO Peter Chou touted the company’s position mid-way through 2013 and promised “we are determined to do our best to expand the percentage to 10 to 15 percent in the future” in referring to global smartphone market share. At its most recent peak in 2011, HTC only managed to control 10% of the global and since then has seen that fall off to only 4%.
Chou indicated a mix of two points of focus will lead the company to this new, lofty goal. First, HTC is spending heavily on research and development. That move seems to have paid off in the case of the HTC One which is generally seen as one of the best smartphones in the market right now.The second point is a change in marketing strategies. We have seen this throughout the spring season, starting with HTC’s impinging on the Samsung Galaxy S 4 release. The move to expand marketing efforts also resulted in a new direction in working with carriers, at least in the U.S., where HTC is concurrently promoting sales of the HTC One with four different operators. Even today HTC reportedly signed megastar Robert Downey, Jr. to a marketing deal valued at approximately $12 million.
Recent financial results have shown the positive financial impact the HTC One has had on the company’s books, despite being late and not quite hitting sales targets. Chou had said the HTC One would provide the impetus to turn the fortunes of the company around. The question now is whether he can keep driving HTC to this new target he has established.
source: Focus Taiwan
via: Android Authority
Come comment on this article: HTC CEO Chou says company to rebound to highest level ever with 15% of market
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