de Rakoff, the multi-award winning music video and feature film director, has an impressive career history bridging the music, film and games industries. He wrote and directed the feature film The Calcium Kid starring Orlando Bloom and the cult UK gangster movie Dead Man Running staring Curtis “50 Cent” Jackson.
More recently de Rakoff has made the move into the games industry, working with Electronic Arts to write and direct the story for Need For Speed: The Run. For the past nine months he has been working for Jagex writing the story for the studio’s upcoming Transformers Universe game.
Alex Horton, Jagex’s Chief Creative Officer, commented, “We’re doing something special with Transformers Universe, a game Alex is already a key part of. As we go forward expect to see his influence on all of the Jagex media. Having pedigree talent move in-house after a period of collaboration is a great endorsement of what we’re doing and where we’re going.”
de Rakoff joins Jagex at a hugely exciting time as the studio prepares to launch two new titles, RuneScape 3 and Transformers Universe. de Rakoff will serve as a key member of Horton’s creative team to lead the direction of Jagex games utilising his story-telling and directorial experience to bring an elevated experience to all Jagex titles.
Speaking of his appointment, Alex de Rakoff said, “Having worked for many years as a writer and director of feature films, music videos and AAA console games I’m really inspired to apply my experience to the media and narratives of large-scale online games. For me, this space is now the cutting edge of entertainment and there is no better studio to get behind than Jagex. I am delighted to join their fantastic creative team with our collective intention of developing the best online games on the block.”
