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1UP COVER STORY
1UP COVER STORY | WEEK OF MAY 21 | WHAT IF?
What If Steve Jobs Had Never Returned to Apple?
Cover Story: Witness one possible reality in this alternate chronicle of the company that reinvented mobile gaming.
S
teve Jobs’ White Whale, excerpted from the March 2014 issue of MOOF!: The Mac Enthusiast Memorial Quarterly Magazine. ©2014 . Reprinted with permission. All rights reserved.
When Steve Jobs passed away in March 2012, he left behind an impressive curriculum vitae of creative ventures and business decisions. His stake in Pixar rendered him both extraordinary rich and incredibly influential given his role in the company’s acquisition by Disney, and NeXT’s slow-burn success as an alternative operating system made him a hero to the open-source community. Yet a shadow hovers over Jobs’ legacy: Apple Computer, the one that got away.
