Wal-Mart’s website now allows visitors to try games out for themselves right in their browser. The functionality is powered by game streaming company Gaikai, which launched earlier this year with a slate of Electronic Arts games available to be streamed.
At the time, CEO David Perry boasted about the service, saying, “Nobody else in the world has achieved this kind of streaming performance directly into browsers, it’s technically the most advanced interactive advertising unit in existence.” He offered the apt description of saying it’s trying to be like YouTube for games.
The Wal-Mart deal was discovered by VentureBeat, which has since confirmed with Gaikai that a deal is in place that pays it for the amount of time users spend playing games.
