“Games have clearly arrived as a mass medium,” former Vice President Al Gore professed to a crowd of Games for Change conference attendees this afternoon. Gore gave the event’s keynote address at New York University earlier today, where he looked especially sleepy from a redeye flight out of Tokyo. “This is a very large, extremely significant industry, with a radically diverse and growing audience of players on all kinds of platforms,” he added, citing the ubiquity of gaming over the past few years as a result of efforts by major console manufacturers, smartphone makers, and (of course) Facebook. “Games are the new ‘normal’ for hundreds of millions of users every month.”

Gore went on to speak about his own admittedly short past with gaming, saying that the last game where he felt he “was best in the world, potentially” was Pong. He did, however, recently convert his book “Our Choice” into an eBook for iOS devices. He related this experience with the world of “serious games,” where gaming is used to “illuminate issues that can seem intractable and overly complex.” In so many words, it was an arduous process for him to convert the book — just as it’s difficult to convert complex concepts to the gaming medium.

The secret sauce, he claimed, was in working with a group of “really good partners who know what they’re doing.” Identifying those partners, however, is where things get tricky. “How you insure that the integrity of the content is not in any way compromised, but rather enhanced,” he pointed out, is another major issue. Without providing a roadmap for how to navigate that issue, Gore put it on conference attendees to take up the task — not to mention the hundreds of millions of gamers worldwide. Gaming is the new “normal,” after all, so shouldn’t gamers be involved?

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