Nothing quite says “family friendly” like West Coast gangsta rapper Dr. Dre, which is likely why social game magnate Zynga has inked a deal with the musician to crosspromote his forthcoming album, “Detox,” within Mafia Wars. “Dre is a culture icon that has inspired generations of music lovers. We’re huge music fans at Zynga and we know the players within Mafia Wars will loe the chance to discover incredible music content while playing with their friends,” Zynga CEO Mark Pincus noted in the bizarre announcement.
Aside from watching Dre’s newest music video for the song “Kush” streaming in-game, players can enter the “Hustlin’ wit Dre” area of the game to earn “limited edition goods” (with examples including headphones, a vintage car, and weapons). If that weren’t enough, an “exclusive Dr. Dre video message” is somewhere hidden in the game as well — we’re holding out hope that it’s actually just a live performance of “Nothin’ But a G Thang.”
Hey, it’s not quite exploding armored cars in the Nevada desert, but it’s a start, right, Dre?
Nothin’ but a $ Thang: Zynga partners with Dr. Dre for Mafia Wars promo originally appeared on Joystiq on Sat, 18 Dec 2010 01:00:00 EST. Please see our terms for use of feeds.
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