Listen here, Entertainment Software Ratings Board, if you’re going to create a public service announcement for parents of young gamers starring Chicago Blackhawks players Patrick Sharp and Brian Campbell, you really can’t use puns so halfheartedly. This commercial might be a noble attempt, but there are a lot of untapped hockey references you guys left hanging, like:

  • “If you don’t do a box check, you could find yourself in a stick-y situation.”
  • “Don’t skate around your responsibilities as a parent, or you might end up in the penalty box.”
  • “Don’t puck around with ratings, or else your kid might play an age-inappropriate shoot-er.”
  • “The icing on the cake? Something about Zambonis.”

Continue reading ESRB enlists hockey players to attempt punny PSA

JoystiqESRB enlists hockey players to attempt punny PSA originally appeared on Joystiq on Thu, 09 Dec 2010 05:00:00 EST. Please see our terms for use of feeds.

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