EA Canada GM reportedly parts ways with company as EA Sports realigns internally.
There’s little doubt that the cancellation of NBA Elite was a black eye for the EA Sports brand, both metaphorically and financially. Wedbush analyst Michael Pachter estimated the elimination of the game cost Electronic Arts up to $60 million. There’s also the not-so-small manner of prestige, since rival 2K Sports’ NBA 2K11 was the sole pro basketball sim on the market this year (although EA’s NBA Jam scooped up some arcade-style gamers’ dollars).
One result of the cancellation was a series of layoffs at EA Canada. Now, according to a report on 1Up, one of the positions apparently eliminated was that of EA Canada’s general manager, Moira Dang, who has apparently parted ways with the publisher. Another was that of EA Tiburon head Philip Holt, who is “considering other options within the company,” according to an EA spokesperson.
“We’re making organizational changes to our development team at EA SPORTS that will be better for the franchises and better for our people,” an EA spokesperson told the site. “We continue to proactively evolve our team to better position ourselves with improved product quality and growth in revenue for our shareholders, to share technology and lower our development costs, and to pioneer new innovation in digital experiences for our consumers. As part of this transition, we have eliminated the site-based GM roles at EAC and Tiburon.”
According to the report, one part of the “organizational changes” is the realignment of EA Sports internally around each of its franchises, which will each have its own GM. These managers will in turn report to EA Sports senior vice president Andrew Wilson, who will continue to report to EA Sports president Peter Moore.
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