Naughty Bear

Developer A2M announced a rebranding effort today, just as it unveiled a few new games in development under its new name of Behaviour Interactive. The company is promising to continue taking work-for-hire projects, but is also focusing on developing its own original titles.

Wet 2 and Naughty Bear 2 are the two major multi-platform games in development, both sequels to recent games from A2M. The company didn’t share details on either release, but also teased several unannounced games for all three major consoles, DS, Facebook, and a casual MMO. It sounds like the indie team of just under 400 workers is going to be busy.

“We are and will always strive to be the best and most trusted independent game development studio in the industry,” said CEO Remi Racine in the press release. “The change in name is not only a return to our previous name but also an indicator of the evolution of our company. We have developed a strong reputation as a high-quality work-for-hire studio as well as a creator of our own original content and will continue to pursue both sides of the business. The new name reflects the renaissance of the company.”

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