So how has Sony’s Move motion controller been fairing now that it’s been on sale for just about a month? Pretty well, apparently, as Sony Computer Entertainment Europe head Andrew House has told Bloomberg that Move is so far exceeding Sony’s own sales expectations, to the point that they’ll likely need to increase production soon.
“[Move has had] very significant sales in the first month since launch, somewhere in the region of 1.5 million units for the new controller across just Europe,” House said. “The initial sales response has been so far in excess of our initial plan that we’ll probably be looking at accelerating production.”
Of course, this could all be a very carefully managed game of expectations on Sony’s part, as SCE vice president Ray Maguire previously said back in August that Sony was “not particularly” expecting a massive first day of sales, and instead expected Move sales to pick up steam through word-of-mouth over time. But while there are no specific sales figures reported yet for North America, it looks like Move is in fact selling quite strongly here as well, as yesterday’s NPD report showed all three SKUs of the controller broke into the top ten accessories for the month of September.
