Thanks to the new 3DS price cut, Nintendo may no longer be making money with each system sold.
For Sony or Microsoft that might not be saying much, as both typically launch their platforms at a loss and only later are able to generate a profit selling hardware once the internal components have gone down in price. But Nintendo always strives for profitability right out of the gate. And while it had that at $249.99, the new price — $169.99 in the United States and 15,000 yen in Japan (down from 25,000) — won’t provide it with that luxury, according to a report by Bloomberg Japan (as translated by Andriasang).
Janco analyst Mike Hickey and EEDAR’s Jesse Divnich both told IGN they believe retail is at least partially responsible for the drop, as they undoubtedly put pressure on Nintendo to make the move.
